The GBTA Convention is the leading business travel event. We build exhibits with premium meeting lounges and hospitality that suit the relationship-driven travel industry.
The GBTA Convention, the flagship event of the Global Business Travel Association, is the leading gathering for the business travel and corporate travel management industry, drawing travel buyers, travel management companies, airlines, hotels, ground transportation, and the technology providers who serve them. Exhibiting at GBTA is overwhelmingly relationship-driven, because business travel runs on long-term supplier relationships and negotiated programs rather than impulse decisions, so the most effective stands invest in hospitality and meeting space rather than spectacle. We build GBTA exhibit rentals around that reality. The functional center is a premium meeting and hospitality environment, comfortable conversation lounges where buyers and suppliers can sit and talk, private meeting rooms for program and rate negotiations, and a welcoming, calm atmosphere that encourages your best prospects to settle in and stay, because dwell time is what advances a travel relationship. The aesthetic is refined and warm, with premium materials, flattering lighting, restrained brand color, and clean architectural forms that signal the reliability and global capability travel buyers expect from a partner. For travel-technology and platform brands whose product is a booking tool, expense platform, or analytics dashboard, we integrate monitors and demo stations with reliable power and data, but always balanced against the hospitality space rather than overwhelming it. For hotel, airline, destination, and ground-transportation brands, we use rich lifestyle and destination imagery to evoke the experience you sell, produced in-house with silicone edge fabric and dye-sublimation so it stays vivid under hall lighting. A structural hanging sign carries your identity across the hall with quiet authority, and we design circulation so that scheduled meetings and open conversation coexist comfortably. When the GBTA Convention comes to McCormick Place in Chicago, we manage the design, hospitality build, and freight planning the stand requires, and we recommend reserving design and hardware ahead of the move-in. Sizing ranges from a refined 10x20 with a meeting lounge to 20x20 and larger islands with multiple private rooms and a full hospitality program, all inside the published price bands. Because the program is a rental built on modular and custom-fabricated systems, you keep a major asset off the books, avoid storing premium millwork, and can refresh the design each year while we refurbish and store the hardware. We deliver it full-service, from a free 48-hour 3D rendering through install and dismantle. Request your rendering and we will design a hospitality-led stand that builds travel relationships.
The GBTA Convention is the flagship event of the Global Business Travel Association, the leading gathering for the business travel and corporate travel management industry. It draws travel buyers, suppliers, airlines, hotels, and technology providers, and rotates among major host cities.
Business travel is relationship-driven, so GBTA exhibits emphasize premium meeting lounges, hospitality, and comfortable conversation space over heavy product display. We build refined, welcoming stands within the published price bands.
Yes. For travel-technology and platform brands we integrate monitors and demo stations for booking tools, dashboards, and platforms, balanced against the hospitality and meeting space the audience expects.
Call Chicago Exhibits at (872) 369-0187 for a free 48-hour 3D rendering. Serving Chicago and McCormick Place since 2014.