NeoCon at The Merchandise Mart is the premier commercial interiors event. We build exhibits and showroom environments with the design-forward polish this audience expects.
NeoCon, held each June at The Merchandise Mart in downtown Chicago, is the premier event for commercial interiors in North America, drawing architects, interior designers, and specifiers who shape the furnishings, flooring, textiles, lighting, and building products of workplaces, healthcare, hospitality, and education. Exhibiting at NeoCon demands a higher design bar than almost any other show, because the audience is composed of design professionals whose entire job is to evaluate aesthetics, materiality, and detailing, and they will judge your exhibit as a piece of design in itself. We build NeoCon exhibit and showroom environments to that standard. The design language is genuinely design-forward, premium materials and finishes, refined architectural detailing, considered and layered lighting, and a restraint that signals confidence, because at NeoCon overdesign reads as insecurity and clutter undermines credibility. The functional approach borrows from showroom and retail design: we display furnishings, finishes, and products in realistic, beautifully lit vignettes that let specifiers experience materials firsthand, sit in the chair, touch the textile, see the finish under accurate light, because specification decisions are sensory. We design intuitive circulation that lets designers browse at their own pace, with dwell points at the products you most want specified and comfortable consultation areas where your team can talk applications, lead times, sustainability, and pricing with serious buyers. The Merchandise Mart's spaces have their own character and constraints, so we tune the build to the Mart rather than treating it like a generic convention hall, respecting its architecture and load-in realities. Every graphic and finish is produced and specified in-house with silicone edge fabric, dye-sublimation, and finished millwork so brand and product photography stay impeccable under gallery-grade lighting, which matters when your audience photographs everything for their own reference. Because the program is a rental built on modular and custom-fabricated systems, you keep a major asset off the books, avoid storing showroom millwork, and can re-merchandise and re-skin the environment for new collections each year while we refurbish and store the hardware. We deliver it full-service, with the elevated design and material specification this audience requires, from a free 48-hour 3D rendering through install and dismantle. Request your rendering and we will design a NeoCon environment that holds up to a designer's eye.
NeoCon is held annually in June at The Merchandise Mart in downtown Chicago, the historic hub of commercial interior design. It draws architects, designers, and specifiers for commercial furnishings, flooring, textiles, and building products.
NeoCon's audience is composed of designers and architects with exacting taste, so exhibits and showroom builds must be genuinely design-forward, with premium materials, refined detailing, and considered lighting. We build to that standard within the published price bands.
Yes. We design showroom and exhibit environments tuned to the Mart's spaces, displaying furnishings, finishes, and products in realistic, beautifully lit vignettes that let specifiers experience materials firsthand.
Call Chicago Exhibits at (872) 369-0187 for a free 48-hour 3D rendering. Serving Chicago and McCormick Place since 2014.